Soft-sell no longer works in these competitive times
The old shareware model used to be the apex of the small-time software market: Give away an episode, sell three. And that’s no good anymore, and hasn’t been for some time. But today, I’m not trying to convince you that the old pull-market model isn’t efficient. […]

This entry was posted on Saturday, September 22nd, 2007 at 3:24 pm and is filed under Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

60-minute trials, $19.99 demos, $7/mo game subscriptions, in-game advertising…and now, pay-as-you-play.
Merscom, in partnership with Double Trump, recently announced they will be offering five of their games under a novel pricing structure: play as long as you want, for only $0.01 per minute.
“…users can download and play any game they want for as long as […]

This entry was posted on Friday, June 29th, 2007 at 6:02 pm and is filed under Business, Industry News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.