Soft-sell no longer works in these competitive times
The old shareware model used to be the apex of the small-time software market: Give away an episode, sell three. And that’s no good anymore, and hasn’t been for some time. But today, I’m not trying to convince you that the old pull-market model isn’t efficient. […]

This entry was posted on Saturday, September 22nd, 2007 at 3:24 pm and is filed under Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.