Sunday
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July
2007
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Nicole Kidman, spokeswoman for casual games
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Nicole Kidman has signed on with Nintendo to promote their Brain Training casual games seriesHoping to leverage her “universal appeal”, Nintendo has signed Nicole Kidman to promote their Brain Training casual games series

In a move that will further thrust casual games into the mainstream, Nintendo has chosen Oscar-award winning actress Nicole Kidman as the official face of their newest Brain Training ad campaign.

Casual games differentiate themselves from the hardcore industry on many levels, not the least of which are their thematic elements. As our industry matures, we learn that modern culture is an attractive element to many casual gamers. Swapping fantasy and sci-fi for pop-culture, we see even more new gamers attracted to casual gaming.

We must learn to recognize the cultural and social divide between casual and hardcore gamers. Further, we must learn to merge casual gamers’ real-world interests into their gaming experience. Beyond the superficial licensed property, in what ways can pop-culture influence the way casual games are played? How can the deeper game mechanics reflect a pop-culture influence?

[Watch the ad] [via Mind Hacks]

This entry was posted on Sunday, July 1st, 2007 at 11:35 am and is filed under Industry News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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